摘要
分别以传媒产业市场占有率作为横轴和年增长率作为纵轴,构建产业转移过程中传媒产业选择的逻辑关系以及形成机理。利用行业吸引力矩阵,从多维角度详细分析传媒产业在粤港澳大湾区产业市场中的竞争力以及社会黏性。根据行业竞争状态子因素架构行业类别模型。同时,依据该地区产业发展现状,分析了产业转移原因,完成实证分析,并对产业转移过程中的传媒产业集群选择问题提出了相关建议。
Taking the market share of the media industry as the horizontal axis and the annual growth rate as the vertical axis,we build the logical relationship and formation mechanism of media industry selection in the process of industrial transformation.With industry attractiveness matrix,we analyze the competitiveness and social stickiness of media industry in Guangdong,Hong Kong and Macao Bay area from multi-dimensional perspective.According to sub-factors of industry competition,we construct industry category model.Based on the current situation of industry development in the area,the reasons of industrial transformation are discussed,and empirical analysis is carried out.Finally,we put forward some relevant suggestions for the selection of media industry cluster in the process of industrial transformation.
作者
陈华毅
CHEN Huayi(Guangdong Nanhua Vocational College of Business and Industry, Guangzhou 510507, China)
出处
《长春工业大学学报》
CAS
2021年第1期91-96,共6页
Journal of Changchun University of Technology
基金
广东省教育科学“十三五”规划2020年度课题(2020GXJK312)
清远市哲学社会科学2020年度规划课题(ZZH12)。
关键词
粤港澳大湾区
产业转移
传媒产业
波士顿矩阵
Guangdong Hong Kong and Macao Bay area
industrial transformation
media industry
Boston Matrix
作者简介
陈华毅(1980-),男,汉族,安徽安庆人,广东南华工商职业学院助理研究员,硕士,主要从事区域经济、创新创业教育方向研究,E-mail:30324299@qq.com.
