摘要
针对新零售下基于预售时间的双渠道供应链的协调策略问题,以集中决策下的渠道总利润为标杆,探讨分散决策下不同契约的渠道协调性。研究结果表明,预售时间会影响渠道价格、渠道需求量,预售时间延长会提高渠道总利润;渠道竞争激烈会带来渠道价格、渠道需求量上升;考虑利润转移的两部定价契约可以较好地协调双渠道供应链。
Aiming at the problem of dual-channel supply chain coordination strategy based on pre-sale time under the new retail background,taking the channel total profit under the centralized decision as the benchmark to explore the channel coordination of different contracts under decentralized decision-making.The result of research shows that the pre-sale time will affect the channel price and the channel demand,the longer the pre-sale time will increase the total channel profit;the fierce competition will bring the channel price and the channel demand to rise;two-part tariffs contract considering profit transfer can coordinate the dual channel supply chain.
作者
张娣
田旭
张桂涛
ZHANG Di;TIAN Xu;ZHANG Gui-tao(Business School, Qingdao University, Qingdao 266100, China)
出处
《青岛大学学报（自然科学版）》
CAS
2021年第1期96-104,共9页
Journal of Qingdao University(Natural Science Edition)
基金
国家社会科学基金(批准号:19BGL091)资助
中国博士后科学基金特别资助项目(批准号:2017T100479)资助。
关键词
新零售
预售
双渠道供应链
供应链协调
两部定价契约
new retail
pre-sale
dual-channel supply chain
supply chain coordination
two-part tariffs contract
作者简介
通信作者:田旭,女,博士,副教授,主要研究方向为产业经济学,E-mail:tianxu007@163.com。
