摘要
为有效降低库存,将预售策略引入到时尚服装双渠道供应链网络。设计预售阶段需求函数,并分析该策略下预售阶段时尚服装需求对正常销售阶段需求的影响;考虑产品生产、运输、存储及广告宣传等成本,建立了包含生产商、分销商和零售商在内的双渠道供应链网络混合整数规划模型,并应用Lingo11.0软件设计算法程序求解。通过算例仿真验证了预售策略对正常销售阶段的需求预测具有良好效果,可有效减少库存成本及缺货损失;根据数值仿真结果进一步对搭便车行为系数进行了灵敏度分析,结果显示,随着搭便车行为系数的增加,供应链整体收益不断降低。
In order to reduce the inventory,the presale strategy was introduced into dual-channel supply chain network of fashionable apparel. The demand function in presale stage was designed and the influence on demand in normal sale stage of demand in presale stage under the strategy was analyzed.Then the mixed integer programming model of dual-channel supply chain network which contains the manufacturers,distributors and retailers was proposed based on production cost,transportation cost,storage cost,advertisement cost and so on,and solved with Lingo11. 0. Finally,through the example simulation,it was verified that the presale strategy has favorable effect on demand prediction in normal sale stage and can effectively reduce the inventory cost and shortage loss. By making further sensitivity analysis to the free rider coefficient based on the numerical simulation,the results show that the overall revenue of supply chain continuously decreases as the free rider coefficient increases.
出处
《纺织学报》
EI
CAS
CSCD
北大核心
2016年第5期160-166,共7页
Journal of Textile Research
基金
国家自然科学基金资助项目(71462005)
浙江省自然科学基金资助项目(LY15G030021)
关键词
预售
双渠道
供应链网络
时尚服装
优化模型
presale
dual-channel
supply chain network
fashionable apparel
optimization model
作者简介
张雷（1978-），男，副教授，博士。研究方向为服装供应链管理与优化。E-mail：zlkyy@139．com。
