摘要
随着乡村振兴战略的持续推进,农牧养殖行业已成为新的经济增长点,饲料产品作为农牧养殖过程中的重要消耗品,随着农牧养殖经济市场的持续扩大,饲料产品销售市场也在不断发展,但当前传统的市场营销活动已对新经济条件下饲料产品的销量造成了一定的消极影响,本文通过深入分析市场营销与产品销量的关系,找准导致饲料产品销量下滑的重要因素,并进行合理有效的优化改进,将消极影响转为积极促进,从而提高饲料产品在销售市场中的销量。
With the continuous promotion of Rural Revitalization Strategy,the agriculture,animal husbandry and breeding industry has become a new economic growth point.Feed products are important consumables in the process of agriculture,animal husbandry and breeding.With the continuous expansion of the economic market of agriculture and animal husbandry,the sales market of feed products is also developing.However,the current traditional marketing activities have made a great impact on the sales of feed products under the new economic conditions In this paper,through in-depth analysis of the relationship between marketing and product sales,identify the important factors that lead to the decline of feed product sales,and make reasonable and effective optimization and improvement,turn the negative impact into positive promotion,so as to improve the sales of feed products in the sales market.
作者
王水清
张晖
WANG Shuiqing;ZHANG Hui(Wuchang Institute Of Technology college of Economics&Management,Wuhan,Hubei Province 430065,China;Huazhong Agricultural University college of Economics&Management,Wuhan,Hubei Province 430064,China)
出处
《中国饲料》
北大核心
2020年第24期91-94,共4页
China Feed
关键词
市场营销
产品销量
影响
marketing
product sales
influence
