摘要
本研究提出一种个性化相册印制产品的优化路径。运用卡诺模型定性分析需求信息,获取个性化相册产品属性指标的卡诺类别,以卡诺类别为一级指标,以客户对个性化相册产品的需求项为二级指标,得到层次评价体系,构建判断矩阵,计算个性化相册产品属性指标的权重,以确定产品属性的优化顺序。根据实例分析,得到个性化相册属性指标的优化顺序,优化的重点是版式设计、图像清晰度和价格。基于卡诺和层次分析的优化模型,为个性化相册产品的优化提供了有益参考。
An optimized path of personalized photo album was proposed in this study. Using the Kano model to analyze the demand information qualitatively, the Kano category of the personalized album product attribute index was obtained. Then, the Kano category as the first level index and the customer’s demand for the personalized album product as the second level index was taken. The hierarchical evaluation system was got, and the judgment matrix was built. Finally, the weight of the personalized album product attribute index was calculated, and the optimization order of the product attributes was determined. From the analysis of examples, the optimization order of the personalized album attribute index was obtained. The optimization focused on layout design, image clarity and price. The result showed that optimization model based on Kano and AHP provides a useful reference for the optimization of personalized album products.
作者
李娜
唐东芳
LI Na;TANG Dong-fang(Department of Media Communication,Dongguan Polytechnic,Dongguan 523808,China;C&C Joint Printing Co.Ltd.,Shenzhen 518111,China)
出处
《数字印刷》
北大核心
2020年第2期58-62,89,共6页
Digital Printing
基金
广东省科技厅2018年度青年创新人才类项目——个性化印刷产品中图形智能变换方法研究(No.2018GkQNCX044)。
作者简介
李娜(1984年-),硕士,讲师,主要研究方向为数字印刷及产品设计。E-mail:187228067@qq.com;唐东芳(1982年-),中级工程师,主要研究方向数字印刷技术及色彩管理。E-mail:154456982@qq.com。
