摘要
                
                    互联网时代,新媒体以其时效性和便捷性渗透到社会各领域,也给高校思想政治教育带来多元挑战。主要表现为新媒体时代性与高校思政教育滞后性、教师说教单向性与学生学习双向互动性、互联网娱乐性与教育者权威性以及传统教学习性与媒介传播时效性等矛盾,这些挑战阻碍了高校思想政治教育亲和力的实现。为解决此问题要坚持学生本位,充分运用新媒体手段与形式,实现高校思想政治教育亲和力的提升。
                
                In the Internet era,new media,with its timeliness and convenience,has penetrated into all fields of society,and also brought multiple challenges to ideological and political education in colleges and universities.These challenges are mainly reflected in the contradictions between the epochal character of new media and the backwardness of ideological and political education in colleges and universities,between the uni-directional teaching of teachers and the two-way interaction of students'learning,between the entertainment of the Internet and the authority of educators,and between the inertia of traditional teaching and the timeliness of media communication.These challenges hinder the realization of the affinity of ideological and political education in colleges and universities.In order to solve these problems,we should adhere to student orientation and make full use of new media means and forms to improve the affinity of ideological and political education in colleges and universities.
    
    
                作者
                    徐猛香
                XU Meng-xiang(School of Marxism,Anhui Normal University,Anhui 241002,China)
     
    
    
                出处
                
                    《长江工程职业技术学院学报》
                        
                                CAS
                        
                    
                        2020年第3期57-61,共5页
                    
                
                    Journal of Changjiang Institute of Technology
     
    
                关键词
                    新媒体
                    高校思想政治教育
                    亲和力
                
                        new media
                        ideological and political education in colleges and universities
                        affinity
                
     
    
    
                作者简介
徐猛香(1995-),女,河南周口人,硕士研究生在读,研究方向:思想政治教育。