摘要
数字经济背景下,平台型企业开放的内在逻辑,以及基于数据资源的组织演化过程,逐渐成为学界和业界关注的热点。本文聚焦于民航数据商业服务企业“飞友科技”,运用纵向单案例研究的方法,结合动态能力与平台开放度的理论视角,以数据资源为基础展开对平台型企业演化过程的深入解析。研究发现:基于数据资源的平台型企业演化主要分为行业内专有开放平台、数据服务开放平台、平台型商业生态系统三个阶段;动态能力是平台型企业演化及其价值创造的重要基础;在演化过程中,以数据资源为基础的平台开放度演进,是促进平台型企业利用动态能力实现价值创造的重要机制。本文研究结论对平台型企业演化的内在规律及其发展演进,输出了理论知识增量与应用实践启示。
In the context of digital economy,the evolution process of platform enterprises based on open data resources has become a hot topic.This paper uses the method of singlelongitudinal case analysis,and focuses on the research of the data business service enterprise“Variflight Co.,Ltd”in the field of civil aviation.The main conclusions are as follows:(1)The evolution of platform enterprises based on the process of data resource opening is divided into three stages.In the process of evolution,the longitudinal research case of Variflight Co.,Ltd shows that the gradual improvement of enterprise value is an important support for the continuous extension of platform value,which corresponds to the research results of existing platform enterprises:First,Variflight Co.,Ltd provides services and institutions within the industry by building a special platform within the industry;Second,Variflight Co.,Ltd serves users in the civil aviation field by building part of the open platform;Third,Variflight Co.,Ltd builds a platform-based BES.(2)Dynamic capability is the evolutionary basis of the opening of the inner logic which based on data resources of the platform-based enterprises.The longitudinal research case of Variflight Co.,Ltd shows that the platform-oriented enterprises can start with the characteristics of data resources.Enterprises gradually respond to the characteristics of data resources and promote the opening of data resources.(3)In the process of platform open data resources,platform openness evolution is an important mechanism to promote platform-based enterprises,realize value creation based on dynamic capabilities.In order to explain the content of this study,the theoretical contribution,practical contribution and research deficiency will be explained respectively.The details are as follows:The article complements the research of platform theory from the following aspects:This paper analyzes the evolution process of value creation of platform organization through the interaction between dynamic capability and platform openness;This article provides new enlightenment for the deep integration of the existing platform theory related research and digital business scenarios;This article complements the interaction mechanism between platform evolution and rapidly changing external business environment;This study provides a reference for platform theory and industrial application.At the same time,this study also supplemented the relevant knowledgeThe practical significance of this paper is as follows:First,this paper provides a reference for the development strategy decision of platform enterprises in traditional industries;Second,it provides a new way for platform enterprises to use data resources.The research results answer how platform enterprises should use data resources to create greater value;Third,this paper explains the evolution path of platform business ecosystem based on the opening of data resources.The research provides an important reference for Chinese enterprises to build platform business ecosystem.The conclusion of this paper has limitations in four aspects:First,platform enterprises are in the process of sustainable development and may be transformed in the future;Second,case studies are faced with universal problems and need long-term attention;Third,interaction,integration and authorization are three core dimensions of value co-creation.But this study focuses on the value co-creation of interactive forms;Fourth,enterprises attach great importance to data confidentiality.Soour research needs to establish new processes with enterprises.
作者
王伟楠
严子淳
梅亮
陈劲
WANG Wei-nan;YAN Zi-chun;MEI Liang;CHEN Jin(School of Economics and Management,Tsinghua University,Beijing,100084,China;Research Center for Technological Innovation,Tsinghua University,Beijing,100084,China;School of Economics and Management,Beijing University of Posts and Telecommunications,Beijing,100876,China;National School of Development,Peking University,Beijing,100871,China;Research Center for Future Education Management,Peking University,Beijing,100871,China)
出处
《经济管理》
CSSCI
北大核心
2020年第6期96-115,共20页
Business and Management Journal ( BMJ )
基金
国家社会科学基金重大项目“建设世界科技创新强国的战略比较与实现路径研究”(17ZDA082)。
关键词
平台型企业
数据资源
动态能力
平台开放度
飞友科技
platform enterprise
data resource
dynamic capability
platform openness
Variflight
作者简介
王伟楠,男,博士后、助理研究员,研究方向是创新生态系统、技术经济与管理、平台治理,电子邮箱:wangwn6@sem.tsinghua.edu.cn;通讯作者:严子淳,女,副教授,研究方向是平台经济、航旅信息化,电子邮箱:xmairline@126.com;梅亮,男,助理研究员,研究方向是技术创新管理、开放创新与生态系统、创新治理与责任式创新,电子邮箱:liangmei@nsd.pku.edu.cn;陈劲,男,教授,研究方向是科技创新管理,电子邮箱:chenjin@sem.tsinghua.edu.cn。
