摘要
[目的/意义]旨在加强网络舆情参与主体的协同,提高对网络舆情的控制和引导能力,营造良好的网络环境。[方法/过程]基于博弈论思想和生态学中的共生理论,从舆情主体角度考虑,通过对各阶段博弈模型的分析和求解,深入挖掘网络舆情发展路径中各个博弈方的最稳定选择,构建网络舆情协同共生机制。[结果/结论]提出强化共生单元协同交互功能、营造正向共生环境、打造对称互惠一体化协同模式等对策,为政府和社会对网络舆情的引导和应对提供决策支持。
[Purpose/significance]The paper is to strengthen the coordination of participants in the network public opinion,improve the control and guidance ability of the network public opinion,and create a good network environment. [Method/process]Based on the idea of game theory and symbiosis theory in ecology,the paper deeply excavates the most stable choice of each game party in the development path of network public opinion and constructs the cooperative symbiosis mechanism of network public opinion through the analysis and solution of the game model of each stage from the point of view of the subject of public opinion. [Result/conclusion]It proposes to strengthen the synergistic interaction function of the symbiotic unit,create a positive symbiotic environment,and build a symmetric and reciprocal integration cooperation model,so as to provide decision support for government and society to guide and respond to the network public opinion.
作者
张凤哲
Zhang Fengzhe(School of Information Management,Heilongjiang University,Harbin Heilongjiang 150000)
出处
《情报探索》
2020年第2期21-27,共7页
Information Research
关键词
网络舆情
博弈论
共生理论
network public opinion
game theory
symbiosis theory
作者简介
张凤哲(1996-),女,2018级硕士研究生,研究方向为知识管理与情报服务。
