摘要
符号学是正在兴起的用于研究文化传播的重要学科和方法论。本文从符号学的中西方古典样态谈起,简述了中国符号学的发展脉络及其与传播学相结合的发展机遇--在第三次媒介剧变的语境下,传播学研究的问题焦点正在由"信息通达"转向"意义交流"。错失了符号学两次黄金发展时期的中国学者,要形成具有世界贡献的"中国学派",应是对既基于中国问题又关涉"人类意义共同体"的一般规律问题的回应。当下中国传播符号学者在国际学界的发声,也应有意识地从追随西方理论,转向融通中西与新意独出并重。
Semiotics is an emerging discipline and methodology for studying cultural communication.This paper,from the classical state of semiotics in China and the west,briefly describes the development of semiotics in China and the opportunities of its combination with communication.In the context of the third media upheaval,the focus of communication studies is shifting from"information access"to"meaning exchange".However,Chinese scholars who missed the golden development period of semiotics twice should form a"Chinese school"with global contribution,which should be a response to the general law problem that is based on the origin of Chinese problems and related to the"community with shared meaning for mankind".At present,the scholars of Chinese communication semiotics in the international academic circle should also consciously shift from following the interpretation of western theories to paying equal attention to the integration of Chinese and western theories and the creation of new ideas.
作者
胡易容
HUYi-rong(School of Literature and Journalism,Sichuan University,Chengdu,Sichuan 610064)
出处
《广西职业技术学院学报》
2019年第6期13-18,2,共6页
Journal of Guangxi Vocational and Technical College
关键词
符号学
传播学
人类意义共同体
中国学派
semiotics
communication
community with shared meaning for mankind
Chinese school
作者简介
胡易容,男,广西全州人。四川大学广告学学士、传媒与文化哲学方向硕士、传播符号学方向博士,清华大学新闻与传播学院战略传播方向博士后出站。现任四川大学文学与新闻学院(新闻学院)副院长,广告与符号学系教授、博士生导师,符号与传媒研究所研究员。主要研究方向:数字人文与未来传播、城市与品牌战略规划、符号形象学。
