摘要
随着中西方贸易往来的日益密切,跨文化商务谈判也变得越来越频繁。在文化日趋碰撞而又融合的今天,为了达到成功的跨文化商务谈判目的,谈判双方不但需要掌握相关的贸易规则和法律知识,而且需要具备对异域文化的理解和包容能力。立足跨文化视角分析中西方谈判中矛盾冲突的文化根源,并且通过研究谈判中的五个文化变量即谈判目的、谈判方式、谈判风格、谈判决策以及人际关系确立,理清国际商务谈判中矛盾和冲突的内在文化因素,提出相关的跨文化谈判建议。
With the increasingly close commerce intercourse between China and the west,intercultural communication in business is becoming more and more frequent.Today,with cultures increasingly conflicting and fusing,in order to achieve the goal of intercultural business negotiation,the two sides in negotiation need not only relative business rules and legal knowledge,but also the ability to understand and tolerate the alien cultures.Through the angle of intercultural communication,this paper analyzes the contradiction root of cultures between China and the west in business negotiations,and studies the five culture variables in negotiation,namely,negotiation aim,negotiation mode,negotiation style,negotiation decision and the establishment of personal relationships,clears up the inner culture factors in contradiction and conflicts in international business negotiation,and finally put forward some suggestions of intercultural communication.
作者
曹胜强
CAO Shengqiang(School of Foreign languages,Chongqing University of Arts and Sciences,Yongchuan Chongqing 402160,China)
出处
《黑河学刊》
2019年第6期17-20,共4页
Heihe Journal
基金
2018年度第二批教育部高教司产学合作协同育人项目成果之一。项目名称：“基于产学合作的跨境电子商务师资培训”(项目编号201802080010)
2018年度重庆文理学院校级重点科研项目成果之一，项目名称：“跨文化商务谈判中的文化作用研究”(项目编号Z2018WY22)
关键词
跨文化
商务谈判
矛盾
谈判风格
建议
intercultural communication
business negotiation
conflicts
negotiation styles
suggestions
作者简介
曹胜强(1978-),男,陕西凤翔人,重庆文理学院外国语学院,讲师,主研方向:跨文化交际,英语教学研究。
