摘要
本文概述了景宁县“600”惠明茶产业发展所取得的成效,制约产业发展的具体因素。针对景宁县山地茶园立地条件差,茶园单产低;茶叶龙头企业带动能力不强,销售环节薄弱,产品售价低等现状进行分析研究;提出了建立服务组织,强化生态茶园建设;发挥景宁白化茶树品种自然品质优势,打造景宁“600”惠明茶差异化特色品牌;强化营销,拓展景宁“600”惠明茶销售市场等一系列举措。
The achievements in developing Jingning “600” Huiming tea industry in Jingning County,Zhejiang Province are reviewed,and the specific factors restricting its development are also discussed in the present paper. The factors limiting the development of Jingning "600" Huiming tea,including the poor location conditions in the mountainous areas,low tea yield,weak driving ability of the leading tea enterprises, weak sales linking and low product price,are discussed. A series of countermeasures for expand Jingning "600" Huiming tea sales market were proposed,i.e.,establishing service organizations,strengthening the construction of ecological tea gardens,constructing the brand of Jingning “600” Huiming tea using the quality advantages of Jingming White tea cultivars and strengthening marketing.
作者
刘建平
潘慕华
沈凤妍
LIU Jianping;PAN Muhua;SHEN Fengyan(Cash crop technology extension Station of Jingning County;Agricultural Bureau of Jingning County;Science and Technology Association of Jingning County,Jingning 323500)
出处
《茶叶》
2019年第3期155-158,共4页
Journal of Tea
关键词
“600”惠明茶
产业
现状
发展
策略
"600"Huiming tea
industry
present situation
development
strategy
作者简介
刘建平(1965年-),男,浙江景宁人,高级农艺师,从事茶叶生产技术推广工作.
