摘要
随着城市广告传媒业的蓬勃发展,户外广告对城市形象的影响越来越明显,成为城市发展过程中不可忽视的一部分。文章以洛阳市户外广告专项规划为背景,通过阐释洛阳市户外广告的现状和存在的问题,论述了洛阳市户外广告规划的分区布置方法。研究的内容对于户外广告规划具有一定的参考价值。
With the vigorous development of the urban advertising media industry, the influence of outdoor advertising on the image of the city is becoming more and more obvious, and it has become an indispensable part of the urban development process. Based on the special plan of outdoor advertising in Luoyang, this article discusses the layout method of outdoor advertising planning in Luoyang by explaining the current situation and existing problems of outdoor advertising in Luoyang. The contents of the research have certain reference value for outdoor advertising planning.
作者
耿鼎权
温辉杰
曾亮
GENG Dingquan;WEN Huijie;ZENG Liang
出处
《住宅科技》
2019年第4期17-21,共5页
Housing Science
关键词
户外广告
规划控制
城市发展
outdoor advertising
planning and control
urban development
作者简介
耿鼎权,桂林理工大学硕士研究生;温辉杰,桂林理工大学硕士研究生;曾亮,桂林理工大学硕士研究生。
