摘要
消费社会与信息时代的同时到来催生出全新的视觉消费时代。尤其随着社交媒体的快速发展,城乡空间视觉化的程度迅速加深,范围不断扩大。网红村的出现就是空间视觉化进程不断加深的必然产物。基于社会批判理论中的视觉景观概念,深入剖析宁波市奉化区王家岭村的网红村发展历程与机制,阐述视觉景观生产在信息时代重构乡村的机制与效应。作为一种乡村经济发展模式,视觉景观生产能带来乡村的消费化转型、获得一定的经济收益,但繁荣的表象下乡村发展的可持续性困境不容忽视。通过深入的制度设计和综合治理重构重塑乡村特有的生活意趣和守望精神,或许才是乡村振兴的本质。
The simultaneous arrival of the consumer society and the information age has formed a new era of visual consumption.Especially with the rapid development of social media,the degree of the visualization of urban and rural space is deepening and its scope is expanding too.The emergence of the web-star village is an inevitable outcome of this continuous spatial visualization.Based on the concept of spectacle in social critique theory,this paper,using Wangjialing Village from Ningbo,Zhejiang Province as a case,analyzes the formation process and mechanism of web-star village,and expounds the mechanism and effect of spectacle production in reconstructing rural locality.As a model of rural economic development,although spectacle production can bring about the consumerization transformation of the rural and obtain certain economic benefits,its sustainable predicament under the superficial prosperity cannot be ignored.The essence of rural revitalization may be to reshape the unique everyday life and local spirit of the rural through in-depth institution design and comprehensive governance.
作者
朱旭佳
罗震东
ZHU Xujia;LUO Zhendong
出处
《上海城市规划》
2018年第6期45-53,共9页
Shanghai Urban Planning Review
基金
国家自然科学基金"电子商务推动的乡村城镇化特征
机制与规划应对研究("编号51878329)
国家自然科学基金"治理结构视角下乡村公共产品供给和规划策略研究"(编号51808280)资助
关键词
视觉景观
信息时代
乡村振兴
网红村
机制
Spectacle
Information age
Rural revitalization
Web-star village
Mechanism
作者简介
朱旭佳,南京大学建筑与城市规划学院硕士研究生;通讯作者:罗震东,南京大学建筑与城市规划学院教授,博士
