摘要
旅游危机事件网络舆情是旅游现实冲突在网络媒体环境下的映射,其系统运行依赖于舆情主体、舆情客体、舆情本体、传播媒介和外围因素的共同作用。旅游危机事件网络舆情系统的主体关系包括主客关系与外围互动,渐进关系和隐显关系等。旅游危机事件网络舆情的传播存在三种典型的路径,其过程包括酝酿、扩散、集聚、消散四个阶段,其具体应对需要设计四种机制——主体联动机制、危机预警机制、虚实协同机制,以及合理疏导机制。
The online public opinion of tourism crisis is the mapping of practical conflicts in the network media environment,and its system operation relies on the joint actions of its subject,object,content,media and environmental factors.The operation of the online public opinion system of tourism crisis includes the relations between subject and object,peripheral interaction,progressive relations,and some implicit relations and so on.There are three typical routes for online public opinion communication of tourism crisis,including four stages of brewing,diffusion,grouping and dissipation,which need to be specifically respond by four mechanisms including subjects union,crisis-warning,virtual and actual coordination and reasonable guidance.
作者
吕宛青
贺景
Lv Wanqing;He Jing(School of Business Administration and Tourism Management, Yunnan University, Kunming Yunnan 650500)
出处
《重庆社会科学》
CSSCI
2018年第12期105-115,共11页
Chongqing Social Sciences
基金
国家自然科学基金项目"西部民族地区旅游地利益诉求演化机理及适应性机制研究"(71663061)
关键词
旅游危机事件
网络舆情
系统
传播
应对机制
tourism crisis
online public opinion
system
communication
response mechanism
作者简介
吕宛青(1962—),女,汉族,云南昆明人,云南大学工商管理与旅游管理学院教授,博士生导师。研究方向:旅游企业经营管理;贺景(1988-),女,汉族,湖南南县人,云南大学工商管理与旅游管理学院博士研究生。研究方向:旅游目的地形象管理
