摘要
为了缓解交通拥堵、环境污染等日益严峻的城市交通问题。共享交通工具的出现特别是共享电动汽车的出现,既能缓解城市交通压力又能很好地满足机动化出行需求。文章利用问卷调查数据,构建了二元logistic回归模型,运用SPSS 20.0对年轻消费者使用共享电动汽车行为进行分析,研究了影响消费者选择共享电动汽车出行的关键因素。研究结果显示:年轻消费群体注重用户与手机客户端之间的互动体验,讲究用车效率;环保意识对消费者有显著地正向影响,并且如果政府对共享电动汽车的发展持积极态度也会推动消费者的使用。最后对未来我国共享电动车行业的发展与管理从不同角度有针对性的提出建议。
In order to alleviate increasingly serious urban traffic problems such as traffic congestion,environmental pollution.The emergence of sharing transportation equipment especially sharing electric vehicles not only can reduce the pressure on urban traffic but also well meet the motorized travel demand.This paper has established a binary logistic regression model by using the data from the network and paper questionnaire survey,and utilize the SPSS 20.0 software to analyze the behavior of whether young consumers choose to use sharing electric car in order to find the key factors which have influence on consumer's choice.The results indicate that young consumers focus on the interaction between users and mobile phone client and efficiency;Environmental protection consciousness has significantly positive influence on consumers,and if the government holds a positive attitude towards the development of sharing electric vehicles will also promote the use of consumers.Finally,the paper will offer some recommendations on the future development and management of electric vehicle industry in China in different angle.
作者
黄玥
干宏程
HUANG Yue;GAN Hongcheng(Management School,University of Shanghai for Science and Technology,Shanghai 200093,China)
出处
《物流科技》
2018年第12期79-82,共4页
Logistics Sci-Tech
作者简介
黄玥(1995-),男,安徽桐城人,上海理工大学管理学院硕士研究生,研究方向:交通行为、智能交通;干宏程(1978-),男,浙江宁波人,上海理工大学管理学院,教授,博士生导师,研究方向:交通行为、交通规划、智能交通、交通系统工程。
