摘要
为了解影响潜在用户使用共享汽车自我效能感的特征变量因素,益普索(Ipsos)集团收集了北京、上海和广州三个地区318份潜在用户共享汽车使用的自我效能感问卷。基于以上样本数据,通过假设检验研究共享汽车潜在用户总体自我效能感、车辆自我效能感及共享汽车软件自我效能感在不同变量(性别、年龄、城市、月收入、共享单车使用、驾照有无)上的差异。结果表明,性别、年龄、城市、月收入、驾照有无对共享汽车潜在用户的自我效能感有显著性影响,而是否使用过共享单车对共享汽车的自我效能感没有显著影响。研究结果对共享汽车的市场推广具有重要的理论价值和实践指导意义。
Car-sharing service,as a new self-service travel mode,has joined the public transportation field.In order to study the characteristic variables that affect potential users′self-efficacy,data from 318 potential users′self-efficacy in car-sharing services in Beijing,Shanghai and Guangzhou is collected by Ipsos Group.According to hypotheses,the differences among overall self-efficacy,vehicle self-efficacy and application self-efficacy in different variables(gender,age,city,income,bicycle-sharing service and driving license)are discussed and analyzed in detail.Results show that gender,age,city,income and driving license are all significant predictors of potential users′self-efficacy.However,whether participants use bicycle-sharing services or not has no significant effect on self-efficacy in car-sharing services.Results provide important theoretical value and practical guidance for the car-sharing services marketing.
作者
宋玲玉
朱阁
胡敏
谷晓燕
SONG Ling-yu;ZHU Ge;HU Min;GU Xiao-yan(School of Information Management,Beijing Information Science&Technology University,Beijing 100192,China)
出处
《北京邮电大学学报（社会科学版）》
2018年第2期18-26,共9页
Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)
基金
国家自然科学基金项目(71701020)
北京市社会科学基金项目(15JGC171)
北京市优秀人才项目(2015000020124G0182)
关键词
共享汽车
自我效能感
实证研究
car-sharing services
self-efficacy
empirical research
作者简介
宋玲玉(1993—),女,山东威海人,北京信息科技大学信息管理学院2016级硕士研究生,主要研究方向为消费者行为研究。
