摘要
农产品的销售信息就是一个庞大的数据库,如果管理不好,就会极容易影响农产品精准营销对策的制定,严重影响农产品的销售效果,在大数据环境下加强湛江农垦农产品精准营销对策已经成为了该农产品销售的重点研究目标。
The sales information of agricultural products is a huge database.If the management is not good,it will easily affect the formulation of precision marketing countermeasures for agricultural products,which will seriously affect the sales effect of agricultural products.In the big data environment,the precise marketing strategy for strengthening agricultural products in Zhanjiang has become The key research target of the agricultural product sales.
作者
罗阳倩子
LUO Yang-qian-zi(Guangdong Agricultural Industry and Commerce Vocational and Technical College,Guangzhou Guangdong 510000)
出处
《数字技术与应用》
2018年第9期57-58,共2页
Digital Technology & Application
基金
大数据分析
挖掘技术在湛江农垦企业精准营销中的应用
编号:xyyb1723
关键词
大数据分析
数据挖掘
湛江农垦农产品
精准营销
big data analysis
data mining
Zhanjiang agricultural and agricultural products
precision marketing
作者简介
罗阳倩子(1981—),女,贵州贵阳人,硕士,中级讲师,研究方向:大数据、人工智能。
