摘要
2015年以来,网络直播发展迅速,直播平台之间竞争日趋白热化,平台与平台之间的法律纠纷开始出现,政府也开始讨论相应监管制度。2017年修订、2018年生效的《反不正当竞争法》对"经营者"和"不正当竞争行为"的定义做出了修改。在此情况下,新修订的《反不正当竞争法》是否适用于因网络直播行为而引发的直播平台之间的法律纠纷的问题值得探讨。从不正当竞争行为的若干具体表现出发,分析网络直播行为中"不正当竞争行为"现象,论证《反不正当竞争法》在此领域适用的可行性。新修订的《反不正当竞争法》在网络直播平台领域的适用仍存在界限不明、监管困难、消费者保护不力等缺陷,进而提出明确相关法律体系界限、扩大法律监管权限和赋予有关主体诉权等相应建议,为网络直播平台市场的法律规制和完善提供理论参考。
With the development of Internet and related technologies,the live streaming has gradually become a prosperous business since 2015.The newly revised“Law of the PRC Against Unfair Competition”has refined the legal definition on“businessman”and“unfair competition behavior”,hence its applicability to live streaming practice is worthy of exploration.This article approaches the phenomenon from the perspective of the“Law of the PRC Against Unfair Competition”.The article takes a close look at various live streaming practices and analyses the relevance and applicability of“Law of the PRC Against Unfair Competition”in regulating the practices.The article points out that burred boundary,difficulties in supervision,insufficient consumer protection still exist in its application,and analyses the advantages of applying the law to regulate live streaming practices,based on which advice such as clarifying boundaries between relevant laws,expanding regulatory authority,and authorizing relevant subjects the right of appeal has been proposed,providing a theoretical reference for regulating and improving the live streaming business.
作者
周杨
何泓宇
ZHOU Yang;HE Hongyu(Chongqing Municipal Human Resources and Social Security Bureau,Chongqing 401147,China;School of Economic Law,Southwest University of Political Science and Law,Chongqing 401120,China)
出处
《重庆邮电大学学报（社会科学版）》
2018年第5期64-71,共8页
Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)
基金
重庆市决策咨询管理创新重点项目(CSTC2016JCCXB0127)
关键词
网络直播平台
不正当竞争
行为分析
法律规制
live streaming platform
unfair competition
behavioral analysis
legal regulation
作者简介
周杨(1982-),女,重庆綦江人,主要从事经济法研究。
