摘要
以国际分工为特点的全球化经济强力冲击着我国传统产业集群,集群企业正努力寻求适合自身的发展之路。基于四川省南充市丝纺服装产业集群,选取了其中发展势头较好的三家企业作为研究对象,通过对它们发展之路的对比分析,发现品牌建设已然成为各个传统集群企业发展的主要目标,而集群企业选择发展之路的基调却各有不同,如以不断的知识升级为发展基调,以丰富的丝绸文化底蕴为发展基调或者借助于产业联盟来加强自身品牌的发展,体现出发展之路的选择需要与自身企业特点相匹配的特征,这为其他仍在摸索自身发展之路的传统集群企业有较好的参考价值。
The global economy characterized by international division of labor has a strong impact on China's traditional industrial clusters,and cluster enterprises are striving to fi nd a suitable development path.Three enterprises with good development momentum in Nanchong City,Sichuan Province silk textile industry cluster are selected as the research object.Through the comparative analysis of their development path,it’s found that the brand building has become the main objective of traditional cluster enterprises,while these cluster enterprises choose different the road of development,such as the continuous upgrading of knowledge for the development,the rich silk culture building for the development or by means of industry alliance to strengthen its own brand development.This phenomenon refl ects that the choice of the road of development needs to match their own characteristics.Those have a good reference value to other traditional cluster enterprises which are still exploring their own development path.
作者
何明芮
张小玲
He mingrui;Zhang xiaoling(School of Management and Economics of SWPU, Chengdu 610000,Sichuan,China;Oil and Gas Economics and Regional Sustainable Development Institute,Chengdu 610000,Sichuan,China;Economic and Information Commission of Nanchong City,Nanchong 637000,Sichuan,China)
出处
《管理观察》
2017年第22期30-33,共4页
Management Observer
基金
四川省科技厅软科学项目"面向四川地区的产业集群创新网络发展与优化的研究"(项目编号:2016ZR0023)
四川石油天然气发展研究中心"大数据时代下石油企业信息安全影响因素及对策研究"(项目编号:川油气科SKW14-03)
关键词
传统产业集群
集群企业
品牌建设
产业联盟
Traditional industrial clusters
cluster enterprise
brand building
industry alliance
作者简介
何明芮（1975—），女，四川南充人，西南石油大学经济与管理学院讲师，石油天然气经济与区域可持续发展研究所研究员，博士，研究方向为知识管理与工程、企业管理；;张小玲（1970-），女，四川南充人，学士，南充市经济和信息化委员会科长，研究方向为企业管理。
