摘要
广告的作用是进行宣传推销产品,广告具有传达信息、塑造形象、诱导说服、刺激需求的功能,因此广告设计显得至关重要。本文把文化因素与广告设计结合起来,讨论了文化、亚文化和社会阶层三个方面对广告设计所产生的影响,指出了要进行成功的广告设计必须了解目标受众的文化,这样可以达到事倍功半的效果。
the functions of advertisement are promoting the products. Advertisement has functions of transmitting information, founding the figures, persuading, stimulating the needs, advertisement became very important. The essay combined culture factors and advertisement design by discussing of the influence from the culture, subculture and stratum of society. It point to that if the advertisement designer want to get the great result and he must learn the customers’culture. Only for this, he can do one thing with get half the result with twice the effort.
关键词
广告设计
文化因素
目标受众
advertisement design, culture factors, potential customer
