摘要
分析了高职营销学教学采用案例教学法存在的学生知识与态度的限制、案例的欠缺、教学模式缺陷、教师专业实践的限制等问题。并就如何加强学生管理、选择合适案例、合理组织教学、加强学生企业实践等方面提出了对策。
The article analyses the problems of using Case System in teaching marketing in the Vocational College, such as: the limitation of students' knowledge and attitude, the lack of cases, the defects of teaching mode and the limitation of teachers' practicing in the enterprises . Then the article puts forward some measures to strengthen the management of students, choosing suitable cases, organizing teaching properly and increasing students' practicing in the enterprises, etc.
关键词
高职
市场营销
案例教学法
对策
vocational college
marketing
case system
measures
