摘要
学术出版物已经数量庞大不可胜数,用户必须拥有科学有效的选择机制。学术著作的精品化出版是出版社协助用户建立选择机制、获得品牌效应的重要方式。以新闻传播类学术著作为例,可以发现学术著作存在着部分著作的重复出版与稀缺著作的绝版、热门议题著作出版的集中性和知识谱系性出版的欠缺、纸质著作的高价格与电子著作资源的不完整三重矛盾。学术出版社需要提高与用户特别是高影响力学者的协商效果与效率,就学术精品的认定达成共识,推进稀缺学术专著的再版,规划高质量学术文库,建设完整的电子著作系统。学术出版的精品化能够为用户带来更多的报偿,也使出版社能够吸引核心用户,并在用户中培育良好的印象和记忆,培育信赖感和依赖感。
The number of academic publications is huge, users must have a scientific and effective selection mechanism. The fine publication of academic works is an important way for publishers to assist users in establishing selection mechanisms and obtaining brand effects. Taking journalism and communication academic works as an example, the reprinting and the out - of - printing of scarce works, the concentration of popular topics, the lack of publication of knowledge pediglrees, high price of paper works and incompleteness of lresources for electronic works are thine contradictions. Academic publishers need to improve the effectiveness and efficiency of consultation with users, especially high - impact mechanics. To consent on the identification of academic products, promote the reprint of scarce academic monographs, plan high - quality academic libraries, and build a complete electronic book system. Academic publishing can provide users with molre rewards, and also enable publishers to attract cmre users, foster good implressions and memories among users, cultivate a sense of trust and dependence.
作者
祁涛
QI Tao(College of Journalism and Communication,Henan University,Kaifeng Henan 475001,China)
出处
《中州大学学报》
2018年第3期70-74,共5页
Journal of Zhongzhou University
关键词
学术出版
学术精品
出版品牌
academic publishing
academic fine works
publishing brand
作者简介
祁涛（1977-），男，河南滑县人，新闻学博士，河南大学新闻与传播学院副教授，主要研究方向：新闻报道规范与新闻媒体运作。
