摘要
网络众包的开放式创新(COI)帮助企业聚合"大众智慧",获取高质量的用户创意以提高产品研发的创新效果。现有文献主要从用户经验和创意特征等静态主体视角研究用户创意质量的影响因素,而本文基于在线交互视角,结合社会认知理论和自我决定理论,探讨在线交互对用户创意质量的影响效应,对比企业专家和同伴对用户创意质量的相对效应,分析专业性成功经验对在线交互与创意质量关联中的调节效应。本文采用米柚论坛345位荣誉开发组用户的13661条创意(含67052条评论),构建面板对数单位模型。结果表明,用户与企业专家交互、用户与同伴交互、同伴与企业专家交互正向影响用户创意质量;相较于同伴,企业专家参与交互对创意质量的影响效应较强;对无专业性成功经验的用户,用户与企业专家交互、用户与同伴交互对创意质量的影响效应更强;对有专业性成功经验的用户,同伴与企业专家交互、同伴与同伴交互对创意质量的影响效应更强。最后,本文讨论了研究的理论意义、实践意义、局限性与未来研究建议。
Previous research shows that crowdsourcing-based open innovation（COI） is able to enhance the innovative results of product research and development by accumulating the wisdom of crowds and obtaining ideas of high quality from users. However, if users cannot continuously provide high-quality ideas, the COI communities that companies promote will no longer work. Prior literature attempted to explore the influencing factors in quality of users＇ ideas from the aspects of static subjects, such as users＇ experiences and characteristics of ideas, etc. By contrast, this paper explores the effect of online interaction on the quality of users＇ ideas from the dynamic online interactive perspective based on social cognitive theory and self-determination theory. Also, the present paper compares the relative effects of companies＇ experts and peers on quality of users＇ ideas, and analyzes the moderating effect of professional success experience on the relationship between online interaction and the quality of ideas. Adopting 13661 samples of ideas（including 67052 comments） from 345 users in laureate development team of the MIUI forum, this paper built a panel logit model. The model shows the interaction between users and enterprises＇ experts, users and peers, as well as peers and enterprises＇ experts have a positive effect on the quality of ideas. Compared with the interaction of peer participation, that of companies＇ experts has a stronger effect on the quality of ideas. Results show that for users without professional success experience, the interaction between users and companies＇ experts as well as the interaction between users and peers have a greater effect on the quality of ideas, while for users with professional success experience, the interaction between peers and companies＇ experts as well as the interaction between peers and peers have a greater effect on the quality of ideas. Finally, this paper discusses the theoretical and practical significance, and limitations of the present research. Besides, suggestions for future research are included in this paper.
作者
刘倩
孙宝文
Liu Qian;Sun Baowen(Central University of Finance and Economics, China Center for Internet Economy Researc)
出处
《南开管理评论》
CSSCI
北大核心
2018年第2期16-27,42,共13页
Nankai Business Review
基金
国家自然科学基金项目(71702206
71402136)
北京市社会科学基金研究基地项目(15JDJGD093)资助
关键词
在线交互
用户创意质量
专业性成功经验
网络众包的开放式创新
Online Interaction
Quality of Users＇ Ideas
Profession-al Success Experience
Crowdsourcing-based Open Innovation
作者简介
刘倩，中央财经大学中国互联网经济研究院助理研究员、博士，研究方向为用户创意质量、社会化媒体持续使用；;孙宝文（通讯作者），中央财经大学中国互联网经济研究院教授、博士，研究方向为电子商务
