摘要
随着科学技术的进步,网络已成为整个社会经济发展的纽带,互联网经济蓬勃发展。在新网络环境下,整个市场发生巨大转变,传统饲料营销模式弊端日益凸显,已无法满足市场需要。为了在日趋激烈的竞争中得以生存并不断发展壮大,饲料企业变革传统销售模式,积极利用互联网开展新型的网络营销是大势所趋。为此,本文就饲料产业的发展、营销现状、新时代网络环境的变化及开展网络营销的优势和必要性进行探讨,并对其发展方向进行展望,以期为饲料产业网络营销提供建设性意见。
With the progress of sciences and technology,the Internet has become the link of social economic development.Under the network circumstances,great change have taken place in the whole market,the traditional feed marketing model can no longer meet the needs of increasingly market.In order to survive in the fierce competition,feed companies have to change the traditional marketing model and use the Internet marketing to promote sales.Therefore,this article discussed the development of feed industry,the traditional marketing model of feed companies,the change of network circumstances and the necessity of Internet marketing.It also predicted the future development and expected to provide constructive suggestions for the Internet marketing of feed industry.
出处
《中国饲料》
北大核心
2018年第2期86-89,共4页
China Feed
基金
河南省科技厅软科学研究项目"河南省农业电子商务与农业‘供给侧’结构性改革的研究"(172400410100)
关键词
网络环境
饲料产业
网络营销
network circumstances
feed industry
Internet marketing
