摘要
以京沪高速铁路的市场化经营为背景,考虑不同交通工具的运输服务特性,建立广义费用函数,通过调查数据确定模型参数,结合Logit模型,分析客票收入与票价之间的关系,进而得到客票收入大于目前收入的票价区间及收入达到最大时的票价,对京沪高速铁路票价调整提出建议方案。其次,在客运市场细分的基础上,调查旅客在不同旅行时间下对票价变化的敏感程度,从旅客时间价值入手研究高速铁路旅行时间差别定价策略,以京沪高速铁路北京-上海为例,给出差别定价方案,为铁路企业定价提供参考。
On the basis of the background of the marketing of the Beijing-Shanghai high-speed railway, andconsidering the service characteristics of different traffic modes, the general cost function was established and themodel parameter was determined by investigating data. This paper, combining with Logit model, analyzed therelationship between ticket income and ticket price. The ticket price range was obtained which could make theticket income more than the current income and then the price based on income maximization of railwayenterprise was also derived, which could optimize adjustment the ticket price of Beijing-Shanghai high-speedrailway. In addition, on the basis of passenger transportation market segmentation, this paper investigated thesensitivity of passengers to the change of ticket price at different travel times, and the travel time differentialpricing strategy of high speed railway was studied from the aspect of the time value of passengers. Then, takingBeijing-Shanghai section of Beijing-Shanghai high-speed railway as an example, the differential pricing schemewas presented which provided reference for fixing price by railway enterprises.
出处
《铁道科学与工程学报》
CAS
CSCD
北大核心
2017年第10期2043-2049,共7页
Journal of Railway Science and Engineering
基金
国家自然科学基金资助项目(U1434207)
关键词
京沪高速铁路
票价
LOGIT模型
差别定价
Beijing-Shanghai high-speed railway
ticket price
Logit model
differential pricing
作者简介
张琦（1982-）,女,山西太原人,副教授,博士,从事高速铁路运输组织研究;Email：qzhang6@bjtu.edu.cn
