摘要
创造性拼凑是创业者应对资源困境的重要策略。农民创业者因地域特点、自身文化水平等因素的限制,更有可能在资源方面遭遇严重挑战。那么,成功的农民创业者如何通过有效地资源管理以应对资源困境？本研究以2014年CCTV《致富经》栏目中52个农民创业故事为样本,采用扎根理论研究的编码程序探究了中国农民创业者的资源管理行为与资源拼凑策略。研究识别了农民创业者资源拼凑的六个领域与十七种具体策略,这一发现不仅拓展了Baker等（2005）关于创造性拼凑的研究结论,还揭示了农民创业情境下资源拼凑行为的独特之处。本文不仅丰富了创造性拼凑理论和农民创业理论,而且对于农民创业实践也有借鉴价值。
Entrepreneurial bricolage is an important strategy to deal with resource scarcity. It is tougher for rural entrepreneurs to solve this problem due to personal and geographical constraints. This paper uses grounded theory to analyze 52 rural entrepreneurial stories reported by CCTV in 2014,and recognizes 6bricolage fields and 17 specific bricolage tactics used by Chinese rural entrepreneurs. The findings expand the meaning of entrepreneurial bricolage proposed by Baker et al.( 2005),and illustrate unique characteristics of rural entrepreneurship. This paper contributes to entrepreneurial bricolage and rural entrepreneurship theory,and has important implications for rural entrepreneurial practice as well.
出处
《农业经济问题》
CSSCI
北大核心
2017年第9期49-56,共8页
Issues in Agricultural Economy
基金
国家自然科学基金项目（编号：71302176
71672167
71572186）
