摘要
为更加充分地了解客户特点,精准地把握客户需求,并依此制定客户营销策略,以广东省茂名市电力客户为研究对象,研发了一套面向供电企业的电力客户细分及增值服务系统。利用新系统对茂名地区客户进行分析,形成各具特点的客户群,并根据不同需求特征,为客户群定制个性化的增值服务菜单。
The customer service marketing strategy is formulated to enhance customer satisfaction,so that the customer characteristics are more fully understood and the customer demands are accurately grasped. In this paper,regarding the Maoming electric power customer as the research object,a set of system that oriented power supply enterprises of power customer segmentation and value-added service is developed,the information about customers in Maoming area is analyzed by using the new algorithm,so that forms a distinctive customer base,and according to the different demand characteristics,customized value-added services menu is personalized for customers.
出处
《华北电力技术》
CAS
2016年第10期8-13,共6页
North China Electric Power
基金
广东省自然科学基金(S2013040013776)
广东省电网公司科技项目(K-GD2013-0789)
关键词
客户细分
聚类分析
增值服务
K-MEANS算法
consumers segmentation
cluster analysis
value-added services
K-means algorithm
作者简介
卢海明（1990-），男，硕士，助理工程师．主要研究方向为电力系统自动化、机电一体化。
