摘要
探讨了在CRM系统中,基于模糊ISODATA的客户分类模型。该模型选取RFM(近度,Recency;频度,Frequency;值度,Monetary)作为客户分类的特征指标,采用模糊聚类最大矩阵元法确定分类数。系统用ASP和MicrosoftSQLServer实现,在某乳业集团成功应用,为企业差异化对待客户提供了科学依据。
The paper discussed a model of customer classification based on Fuzzy ISODATA in CRM system. This model was put into practice by adopting the featuring parameters of RFM (Recency, Frequency, Monetary) and using the method of maximal matrix element to ascertain the number of classification. The system was realized with ASP and Microsoft SQL server, has been successfully implemented in a large Dairy corporation and provides the scientific basis to treat customers differently.
出处
《计算机应用》
CSCD
北大核心
2005年第6期1455-1457,1460,共4页
journal of Computer Applications
