摘要
目的选择盲的概念是在变化盲的基础上提出的,指在简单的决定任务中不能觉察到选择意向和选择结果之间不匹配的现象。方法从被试间变量认知风格(场独立型vs场依存型)和被试内变量感觉通道(视觉vs听觉)两方面着手,采用混合设计探究两者对选择盲的影响。结果实验结果表明,认知风格对选择盲的影响不显著,但感觉通道对选择盲的发生存在显著影响,并且听觉条件下显著比视觉条件更容易发生选择盲,两者之间的交互作用不显著。结论感觉通道是造成选择盲的重要原因。
Objective The concept of choice blindness is proposed on the basis of the change blindness, choice blindness is a phenomenon that people in a simple decision task can not be aware of the mismatch between intention of choice and the result of choice. Methods This article aims to explore the impact of choice blindness factors by mixed design from the between - subject variable cognitive styles（ field independence vs. field dependence） and with- in - subject variable sensory modalities （ visual vs. auditory）. Results Experimental results show that the effect from cognitive styles to choice blindness is not significantly,but sensory modalities significant impact on choice blindness, and the choice blindness takes place more in auditory condition than visual condition. The interaction between the two factors is not significant. Conclusion Sensory modality is the important factor of choice blindness.
出处
《人类工效学》
2016年第4期5-8,17,共5页
Chinese Journal of Ergonomics
基金
国家自然科学基金(71372180)
关键词
认知风格
感觉通道
选择盲
选择偏好
场依存性
消费心理
镶嵌图形测验
cognitive style
sensory modality
choice blindness
choice preference
field dependence
consumer psychology
embedded figure test
作者简介
曾恺（1990-），男，福建廊平人，博士研究生，研究方向：组织行为学，人力资源管理，（电话）15869010493，（电子信箱）zengkai5838063@163．com。
