大数据环境下移动视觉搜索的游戏化机制设计被引量：45

On Mobile Visual Search Game Mechanism Design in the Big Data Environment

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摘要文章首先对移动视觉搜索的内涵和应用进行概述,并从广义和狭义的角度界定移动视觉搜索的概念,同时,对游戏化模式及其应用进行简介。在此基础上,进一步探索移动视觉搜索中各个阶段的游戏化元素及相应的动因示能。最后,提出了大数据时代移动视觉搜索的游戏化框架。 The paper first gives a brief review on the connotation and application of mobile visual search on the basis of the existing literature, and proposes our own definition for mobile visual search from both general and narrow scope. Then the paper elaborates on the various stages of mobile visual search, i.e., visual resources collecting, visual resources organizing, and visual resources presentation. A theoretical mapping is conducted to relate the various gami-fication elements with the main stages of mobile visual search, and the objective of gamification, real examples and motivational affordances are also illustrated. Furthermore, the paper puts forward the design framework of gamification in mobile visual search, and a three-level model has been proposed and explained.

作者赵宇翔朱庆华

机构地区南京理工大学经济管理学院南京大学信息管理学院

出处《情报资料工作》 CSSCI 北大核心 2016年第4期19-25,共7页 Information and Documentation Services

基金国家社会科学基金重大项目"面向大数据的数字图书馆移动视觉搜索机制及应用研究"(编号:15ZDB126) 国家自然科学基金青年项目"基于行动者网络框架的众包模式设计与管理研究"(编号:71403119)的研究成果

关键词移动视觉搜索游戏化机制大数据动因示能用户体验 mobile visual search gamification mechanism big data motivational affordance user experience

分类号 TP391.41 [自动化与计算机技术—计算机应用技术] G252.7 [文化科学—图书馆学]

作者简介赵宇翔，男，1983年生，南京理工大学经济管理学院教授。朱庆华，男，1963年生，南京大学信息管理学院教授，博士生导师。

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