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基于顾客体验的上品折扣全渠道营销策略研究 被引量:5

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摘要 上品折扣实施的以顾客体验为核心的全渠道营销策略为其迎接渠道变革和时代考验提供了有力保障。它针对上品折扣本身,在顾客体验模型和全渠道营销本质的基础上,梳理了上品折扣全渠道营销的有效模式,提出了实践中五大应用场景的实施策略。
作者 王盼
出处 《中国商贸》 2015年第19期1-3,共3页 China Business & Trade
基金 "北京市科技创新平台--商务运作与企业服务创新研究"资助
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