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“职场竞争”视角下社会体育指导员职业化发展研究 被引量:2

Research on Professional Development of Social Sport Instructor from Perspective of Career Competition
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摘要 运用文献资料、数理统计、问卷调查、访谈等方法,对"健身教练"和"私人教练"在大型健身俱乐部的职场竞争进行调查,并从证书类别、培训内容、课程时数、课程时效性等对比分析二者的培养规格,在此基础上提出社会体育指导员职业化发展的若干对策及建议:落实职业准入制度;引入市场机制,促进职业型社会体育指导员认证市场化;加大宣传力度,打造证书的权威和效力;以市场需求为导向,改革社会体育指导员职业资格证书制度。 Through the methods of literature, mathematical statistics, questionnaire investigation, interview method, etc. , this pa-per investigates the career competition between “Fitness Coach” and “Private Coach” in the large -scale fitness clubs, and makes a comparative analysis of both specifications from the certificate type, training contents, course hours and time-sensitive. Based on that, some countermeasures and suggestions are put forward for the occupational development of Social Sport Instructor:to carry out the professional entrance system;to introduce marketing mechanism and promote the marketization of certification;to pay attention to advertising;to be guided by market demand, to innovate the system of professional qualification.
作者 朱二刚
出处 《吉林体育学院学报》 2015年第2期24-28,共5页 Journal of Jilin Sport University
基金 2012年度安徽省体育局体育社会科学研究一般项目(ASS2012233)
关键词 私人教练 健身教练 社会体育指导员 职业化 private coach fitness coach Social Sport Instructor professionalization
作者简介 朱二刚(1982-),男,硕士,讲师,研究方向:体育教育与社会体育学
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