摘要
健身健美活动已成为一个崭新而朝气蓬勃的行业,正向着专业化、产业化、市场化发展,在体育产业中占据了非常重要的市场。但是健身健美行业在一种表面繁荣景象的后面,存在着众多不符合行业健康发展的因素。在经历了长期无序发展之后,迫切需要对这个行业特征、产业本身进行科学的分析。
Body-building is a new industry and it is being developed towards the direction of specialization, industrialization and market. Many factors against body-building's development behind a prosperous scene. It is necessary to analyze the features of this industry. Purpose of this paper is to promote the development of body-building toward reasonable and orderly.
出处
《成都体育学院学报》
CSSCI
北大核心
2004年第6期39-41,共3页
Journal of Chengdu Sport University
关键词
健身健美指导员
行业定位
研究
instructor of body-building
orientation of industry
research
