网络环境下基于服务主导逻辑的服务创新:一个理论模型被引量：29

Service Innovation Based on Service-Dominant Logic Under the Network Context:A Theoretical Model

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摘要在整合网络经济、服务主导逻辑、服务创新等理论的基础上,对网络环境下基于服务主导逻辑的服务创新给予了一个崭新的诠释,提出了一个服务创新六维优化模型,并通过中国移动应用商场的例子进行了论证。研究表明:在基于服务主导逻辑的全球网络环境下,服务创新就是服务创新企业及其服务生态系统为顾客所提供的、能够创造顾客价值的新服务体验或新服务解决方案;基于创新程度的不同,它可能涵盖了新服务概念、新顾客交互作用、新价值网络系统、新收益分配模型、组织层面的新服务交付系统和技术层面的新服务交付系统六个维度中的一维、多维或全部维度。 Based on the integration of network economy, service-dominant logic and service innovation, this paper gives a new interpretation of service innovation under the network context from the service-dominant perspective, proposes an improved six-dimensional model of service innovation. And the China Mobile MM is demonstrated as an example. This paper argues if service innovation is the new service experience or new service solution which can create customer value and be provided by service innovation enterprise and its service ecosystem, under the global network context based on service-dominant logic. Based on the degree of innovation, service innovation may cover one, some or all of the six dimensions of new service concept, new customer interaction, new value network system, new revenue allocation model, organizational level new service delivery system, and technical level new service delivery system.

作者刘飞简兆权

机构地区华南理工大学工商管理学院

出处《科学学与科学技术管理》 CSSCI 北大核心 2014年第2期104-113,共10页 Science of Science and Management of S.& T.

基金国家自然科学基金重大项目(71090403 71090400) 国家自然科学基金项目(71272132)

关键词服务创新服务主导逻辑网络环境服务生态系统移动应用商场(MM) service innovation service-dominant logic network context service ecosystem mobile market

分类号 F224.33 [经济管理—国民经济] F719 [经济管理—产业经济]

作者简介第一作者简介：刘飞（1974-），男，山东枣庄人，管理学博士，讲师，研究方向：服务创新、价值共创、动态能力等。

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