摘要
独立书店的生存困境引发了广泛的社会关注。缓解独立书店的生存困境,除了依靠政策扶持外,独立书店也应适应网络时代的特点,提高自身经营水平。本文描述当下独立书店的生存困境,详细介绍安徽大学新闻传播学院编辑出版系与爱知书店合作的网络宣传模式,意在探索利用网络媒体为独立书店进行市场营销的可行性。
The survival predicament of independent bookstore led to a widespread social concern. Except the government＇ s support, the independent bookstore should adapt to the characteristics of the network era to improve the level of management, in order to solve the survival predicament. This article describes the survival predicament of independent bookstore, introduces the Aizhi bookstore＇ s network propaganda in detail, which handled by the students of Anhui University institute of journalism and communication. They use network for marketing to explore the feasibility of independent bookstore＇s network marketing.
出处
《出版科学》
CSSCI
北大核心
2013年第4期75-77,共3页
Publishing Journal
关键词
独立书店
生存困境
网络宣传
Independent bookstore Survival predicament Network marketing
作者简介
【作者简介】刘洪权，管理学博士，安徽大学新闻传播学院副教授：
尹永光，安徽大学新闻传播学院2010级本科生。
