摘要
台湾诚品书店创造了独特的"城市文化卖场"的书业零售新业态。其核心经营思想是"经营顾客",通过对"顾客份额"而非"市场份额"的追求,并结合精英定位、卖场化经营格局、店面风格化设计、后现代式品牌传播模式等,实现了卓越经营。
Taiwan Elite Book Store creates a new and unique type in retail industry which we call 'city culturalsupermarket'. Its key marketing ideology is customer management, which aims to achieve the best result via customershare instead of market share, together with elite allocation, store localization, stylized store design and post- modernbrand communication.
出处
《新闻界》
CSSCI
北大核心
2007年第5期31-32,共2页
Journalism and Mass Communication
关键词
经营顾客
顾客份额
市场份额
城市文化卖场
customer management customer share market share city cutural supermarket
作者简介
阎峰,上海交通大学媒体与设计学院副教授.
