摘要
运用SWOT战略管理方法,对辽宁省体育文化资源进行全面分析,为辽宁省体育产业发展提供参考。明确了辽宁省体育文化资源开发及利用的内外部因素,提出辽宁省体育文化资源的开发及利用在开发理念上要坚持文化化与产业化相结合,立足于优势,借助于全运会,提升辽宁省体育文化核心竞争力;结合"五点一线"机遇,开发、打造辽宁体育文化旅游品牌;对辽宁省体育文化进行系列化、系统化的梳理和归类;在开发模式上要搭建服务平台,帮扶企业,创辽宁品牌;在开发内容上要合理布局,抓住机遇,完成优势转化。
Using the strategic and managerial method of SWOT,this paper fully analyzes the P.E.cultural resources in Liaoning province,and provides reference for the development of P.E.industry in Liaoning province.The internal and external factors of the exploration and utilization of P.E.cultural resources in Liaoning province are identified.It is put forward that on the ideology of exploration,the exploration and utilization of P.E.cultural resources should adhere to the combination of culturalization and industrialization,so as to improve the core competitiveness of P.E.culture in Liaoning province;on the mode of exploration,service platform should be set up and help be given to enterprises,in order to create Liaoning brands;on the content of exploration,it is required to arrange properly and seize opportunity for the aim to accomplish the transformation of advantages.
出处
《沈阳体育学院学报》
CSSCI
北大核心
2012年第5期23-26,共4页
Journal of Shenyang Sport University
基金
辽宁省哲学社会科学规划基金重点项目(L08ATY002)
作者简介
黄滨（1954-），男，教授，主要研究方向为优化技术课程教学与训练结构。
