摘要
随着好客山东这一旅游品牌战略的实施,山东区域旅游产业规模和收益有了飞速发展,旅游产业扩张过程中,经营效率决定着其发展的持续性,科学的效率评价,对正确分析山东区域旅游发展现状、引导区域旅游产业健康发展以及政府部门对旅游产业发展政策的制定和改进都有积极的推动作用。
With the implementation of the hospitality Shandong tourism brand strategy, Shandong regional tour- ism industry has been rapid development in scale and revenue. In the tourism industry expansion process, the operational efficiency determines the sustainability of its development. Efficiency of scientific evaluation can analyze current situation of the Shandong regional tourism development correctly, and guide the development of the regional tourism industry healthy, and promote the development and improvement of the tourism industry development policy.
出处
《职业时空》
2012年第8期6-7,11,共3页
Career Horizon
关键词
区域旅游
效率评价
DEA
regional tourism
efficiency evaluation
DEA
作者简介
刘文虎，德州学院数学系副教授，博士，研究方向：数据包络分析及应用。
