摘要
考虑产品族按订单装配制造商在产品缺货期间,给予顾客一定价格折扣以促使其购买产品族中的其他替代产品,降低缺货损失,建立了企业驱动需求替代下的产品族按订单装配制造商零部件补货模型,通过理论及仿真分析,给出按订单装配制造商最优补货策略。研究表明:制造商不宜过于强调产品族产品间的替代性,而应生产具有一定"个性化"的产品;当顾客品牌忠诚度上下限差距缩小时,按订单装配制造商应降低价格折扣;当品牌忠诚度上限或下限提高时,则应缩短补货周期,实现降低总成本的目的。
Aiming at the problem of Assemble To Order（ATO）manufacturer gave customers discount during product shortage to stimulate them to buy the substitution and to reduce the shortage loss, a components replenishment model of ATO manufacturer under enterprise-driven demand substitution was developed. Through theoretical and numerical analysis, the optimal replenishment policy of ATO manufacturer was presented. It showed that the manu- facturer should not give too much emphasis on products substitution between the same families, but should produce some individual product. When the difference between upper limit and lower limit of brand loyalty was decreased, ATO manufacturer should reduce the discount; when the upper limit or lower limit of brand loyalty was increased, ATO manufacturer should shorten the replenishment period, thus the purpose of decreasing the total cost was real- ized.
出处
《计算机集成制造系统》
EI
CSCD
北大核心
2012年第6期1257-1262,共6页
Computer Integrated Manufacturing Systems
基金
教育部新世纪优秀人才支持计划资助项目(NCET-10-0884)
重庆师范大学博士启动基金资助项目(11XWB006)
中国博士后科学基金资助项目(20110490802)
国家自然科学基金资助项目(71102178)~~
关键词
按订单装配
产品族
企业驱动需求替代
品牌忠诚度
补货策略
assemble to order
product family
enterprise-driven demand substitution
brand loyalty
replenishment policy
作者简介
但斌（1966-），男，重庆人，教授，博士生导师，研究方向：物流与供应链管理、大规模定制，E-mail：danbin@cqu．edu．cn；
李宇雨（1982-），女，重庆人，博士，讲师，研究方向：物流与供应链管理、大规模定制；
黄波（1972-），男，重庆人，博士后，讲师，研究方向：战略管理、供应链管理；
张旭梅（1966-），女，四川仁寿人，教授，博士生导师，研究方向：物流与供应链管理。
