8Zmud, R. W. Individual differences an MIS success: a review of the empirical literature[ J ]. Management Science, 1979,25 ( 10 ) : 966 - 979.
9Goldsmith, R. E. How innovafiveness differentiates online buyers[ J] . Quarterly Journal of Electronic Commerce, 2000, (4) :323 -333.
10Shim, S. , Eastlick, M. A. , Lotz, S. L , & Warringtono, P. An online prepurchase intentions model: the role of intention to search [ J] . Journal of Retailing, 2001,77(3) :397 -416.
