在线消费者行为影响因素研究述评被引量：16

导出

摘要对在线消费者行为的研究可概括为购买意图、购买或采纳与再购买行为研究三类,基于对相关文献的回顾,文章论述了影响在线消费者行为的因素,即消费者特征、产品或服务特征、系统特征、零售商与中介特征以及环境影响等五大类因素。关于在线购物意图与采纳的研究文献较多,但研究在线再购买意图或行为的文献较少,在此基础上文章指出了未来研究的方向。

作者王海萍

机构地区山东财政学院统计与数理学院

出处《消费经济》 CSSCI 北大核心 2009年第5期92-95,共4页 Consumer Economics

关键词在线消费者在线消费者行为影响因素

分类号 F724.6 [经济管理—产业经济]

作者简介王海萍（1974-），女，山东聊城市人，管理学博士，山东财政学院统计与数理学院讲师。

引文网络
相关文献

参考文献37

1Zmud, R. W. Individual differences an MIS success: a review of the empirical literature[ J ]. Management Science, 1979,25 ( 10 ) : 966 - 979.
2Goldsmith, R. E. How innovafiveness differentiates online buyers[ J] . Quarterly Journal of Electronic Commerce, 2000, (4) :323 -333.
3Shim, S. , Eastlick, M. A. , Lotz, S. L , & Warringtono, P. An online prepurchase intentions model: the role of intention to search [ J] . Journal of Retailing, 2001,77(3) :397 -416.
4Vijayasarathy, L R. The impact of shopping orientations, product types, and shopping aids on attitude and intention to use online shopping [J]. Quarterly Journal of Electronic Commerce, 2001, (2) : 99 -113.
5邵兵家,鄢智敏,鄢勇俊.B2C电子商务中感知风险降低策略的有效性研究[J].软科学,2006,20(4):131-135. 被引量：21
6井淼,周颖,王方华.网上购物感知风险的实证研究[J].系统管理学报,2007,16(2):164-169. 被引量：41
7Jarvenpaa, S. L ; Tractinsky, N. ; and Vitale, M. Consumer trust in an Internet store [J]. Information Technology and Management,2000, (1/2) :45 -71.
8于坤章,宋泽.信任、TAM与网络购买行为关系研究[J].财经理论与实践,2005,26(5):119-123. 被引量：38
9Bellman, S. , Lohse, G. L , & Johnson, E.J. Predictors of online behavior [ J]. Communications of the ACM ,1999,42(12) :32 -38.
10McElroy, James C. ; Hendrickson, Anthony R ; Townsend, Anthony M. ;DeMarie, Samuel M. Dispositional factors in Internet use: personality versus cognitive style [J]. MIS Quarterly, 2007,31(4) : 809 - 820.

二级参考文献47

1李季,涂平.大学生采用网上购物的过程及其影响因素研究[J].经济科学,2005(1):91-99. 被引量：34
2井淼,周颖,吕巍.互联网购物环境下的消费者感知风险维度[J].上海交通大学学报,2006,40(4):607-610. 被引量：81
3[1]Bauer R A.Consumer behavior as risk raking[C]//Dynamic Marketing for a Changing World,Proceedings of the 43rd Conference of the American Marketing Association.1960:389-398.
4[2]Mitchell V W.Consumer perceived risk:conceptualizations and models[J].Eur J Mark,1999,33(1/2):163-196.
5[3]Kotler P.Marketing management:Analysis,planning,implementation,and control[M].9th ed.,Canberra:Prentice-Hall,1999.
6[5]Cheung C,Lee M K O.Trust in internet shopping:a proposed model and measurement instrument[C]//In the Proceedings of the 6th American Conference on Information Systems,2000,681-689.
7[6]Fishbein M,Ajzen I.Belief,attitude,intention,and behavior:An introduction to theory and research[M].Reading,MA:Addison-Wesley,1975.
8[7]Dodds William B,Kent B.Monroe and dhruv grewal,The effects of price,brand and store information on buyers' product evaluation[J].Journal of Marketing Research,1991(28):307-319.
9[8]Sandra M,Forsythe Bo Shi.Consumer patronage and risk perceptions in Internet shopping[J].Journal of Business Research,2003 (56):867-875.
10[9]Vijayasarathy Jones.Print and internet catalog shopping:Assessing attitude and intention[J].Internet Research,2000(10):191-202.