摘要
本文借鉴声誉研究所(RI)的最新企业声誉测量模型——Rep Trak模型的研究方法,通过实证调查研究,主要运用因子分析法和层次分析法,构建了商业银行声誉测评指标体系。研究分析得出了测评我国商业银行声誉的八个因子指标(产品和服务、工作环境、领导、公民义务与治理、适应性与财务表现、社会背景、创新与风险控制、资产流动性等)以及对应的28个底层指标,发现"产品和服务"、"创新与风险控制"以及"资产流动性"这三个因子对商业银行声誉的影响最大。
Based on the latest corporate reputation measurement model——Rep Trak model of the Reputation Institute（RI）,and the empirical study,the paper builds up an evaluation index system of the commercial banks reputation by using various types of mathematical statistical methods.The authors find eight factor indicators to measure the commercial banks reputation in China,they are products and services,work environment, leadership,civic responsibilities and governance,adaptability and financial performance,social background, innovation and risk control,asset liquidity,and its 28 bottom indicators corresponding,in which ＂products and services＂,＂innovation and risk control＂ and ＂liquidity＂ are the most important influential factors for commercial bank＇s reputation.
出处
《金融研究》
CSSCI
北大核心
2010年第11期155-168,共14页
Journal of Financial Research
作者简介
李卫东，博士研究生，就读于西南财经大学金融学院。
翟立宏，副教授，任教于西南财经大学金融学院。
罗智琼，西南财经大学金融学硕士。
