摘要
分析绿色供应链与传统供应链上企业在交易过程中的不同发展战略的行为,通过构建演化博弈模型,描述这两类企业群博弈的稳定结果,从而探讨如何引导这两类企业,尤其是绿色供应链上企业采取可持续发展的战略目标,实现长远利益要求。
Based on the behavior analysis of different development strategies selected by enterprises of Green Supply China or Traditional Supply China,the paper establishes the evolutionary game model to describe its dynamic evolutionary procedure and evolutionary stable strategy.Some countermeasures are also put forward to induce the enterprises,especially those on GSC,to select sustainable strategy.
出处
《技术与创新管理》
2010年第6期677-680,共4页
Technology and Innovation Management
关键词
绿色供应链
传统供应链
可持续发展战略
演化博弈
Green Supply China
Traditional Supply Chain
sustainable strategy
Evolutionary Game
作者简介
候琳娜（1979-），女，陕西宝鸡人，讲师，主要从事工业工程、系统工程方向的研究．
