摘要
为培养应用创新型高素质营销人才,设计"社会实践、模拟实践和感受实践三维一体"课程内实践教学体系,将合作学习的原理与技巧植入到教学方法改革之中,创新"团队式三段九步"教学法,使教学在时间上延长、空间上延伸、内容上扩充。学生通过课前主动准备、课中主动学习、课后主动评价确立主体学习地位,实现实践教学与理论教学共同优化、各实践教学环节共同优化的目标。
This paper aims at training the innovative marketing talents with high-quality, the design of ＂social practice, simulation practice,and feelings of the practice＂ teaching system,the principles of cooperative learning and skills were implanted into the reform of teaching methods.The teaching method ＂team-type three paragraphs,nine-step＂ would be innovated, for extending the teaching at the time and space and content.Student can establish their principal position through pre-class preparation,in-class active learning,out-class initiative for achieving the optimization goal of the common practical teaching links.
出处
《教育与教学研究》
2010年第10期109-111,117,共4页
Education and Teaching Research
基金
广东惠州学院2009年度教学研究与教学改革立项项目"基于创新型营销人才培养的课程实践教学改革研究"(编号:惠院教发[2009]90号)
关键词
营销
课程
人才培养
实践教学
marketing
courses
talents＇ training
practical teaching
作者简介
徐宁（1970-）,女,广东惠州学院经济管理系高级经济师,硕士.研究方向：人力资源管理.
