摘要
长期以来,西方对于西藏的媒体建构呈现出诸多"刻板印象"。文章从西方文化集体无意识的角度切入,探讨了造成这些"刻板印象"和"集体误读"的文化主因;并分析了西方媒体对藏报道中使用的"他者化"新闻框架。最后,就西藏如何通过改善传播手段重塑其对外形象提出了建议。
Over the years,lots of stereotypes have been witnessed in the Western reports on Tibet. in this paper, the cultural reasons leading to these stereotypes as well as the misunderstandings are discussed from the angle of collective unconsciousness. In addition, ＂the Other＂ News Frame,which is frequently employed in Western Media practice,gets analysed in detail. Finally,some suggestions are proposed to re- shape Tibet＇s oversea image by improving the communicative methods.
出处
《西藏研究》
CSSCI
北大核心
2010年第2期10-15,共6页
Tibetan Studies
作者简介
刘新慧（1976-），女，四川大邑人，博士、讲师，主要从事传媒及文化研究。
