摘要
通过研究日本和美国动漫产业营销战略,并与我国动漫产业发展渠道、产品策略、成本策略及衍生品开发策略进行比较,给予我们的启示是,我国应该走一条有中国特色的动漫产业道路。这条路需要我们将目前的世界动漫市场进行重新划分,在二维和三维动漫市场之间划分出一个夹缝市场,以二维为渲染背景,三维构造人物,充分利用我国目前的文化资源,将中国元素与动漫产品相结合,充分发挥我国的武术资源和劳动力资源,开创真正的动作动画片。
Through studying the marketing strategies of Japanese and American cartoon industry and comparing them with Chinese cartoon industry in development channels, strategies of product, cost, and derivative development, we find that we should take a way of cartoon industry with Chinese characteristics. It need re-divide current world cartoon market-lining out a narrow market between two-dimensional and three-dimensional cartoon market. We can render the background in two dimensions and structure figures in three-dimensional space, combine Chinese elements with cartoon products by fully applying Chinese cultural resources, create real action cartoon through Chinese Wnshu and labor resources.
出处
《商业经济》
2010年第7期63-65,共3页
Business & Economy
关键词
日本
美国
动漫产业
营销战略
Japan, the USA, cartoon industry, marketing strategy
作者简介
张凤岩（1981-），女，大庆师范学院经济管理系助教，硕士研究生。研究方向：市场营销。
