摘要
奥林匹克花园品牌坚持体育——地产嫁接的"复合地产"理念,初步形成了品牌连锁的格局,成功树立了房地产市场中具有先进理念和良好形象的品牌。通过文献资料、实地调查等方法对奥林匹克花园的"体育—地产复合模式"在我国的发展进行研究,并对其发展过程中存在的一些问题提出一些对策和建议。
The Olympic Garden brand sticks to the ＂compound real estate＂ idea of Sports - Real Estate graft, and has gradually formed the brand chain pattern, setting up a good brand with modern belief and fine image. This paper has studied the development of Sports - Real Estate compound pattern of Olympic Garden in China through literature analysis and survey, and put forward some solutions and suggestions to the problems existed in the process of its development.
出处
《山西师大体育学院学报》
2008年第1期9-11,141,共4页
Journal of Physical Education Institute of Shanxi Teachers University
关键词
体育
地产
复合地产
奥林匹克
sports
real estate
compound real estate
Olympic
作者简介
杨磊（1982-），男，山东淄博人，南京师范大学体育科学学院2005级硕士研究生，主要从事体育经济学的研究。
