摘要
改革开放20年来,品牌发展方兴未艾,品牌逐步呈现出规范化、价值化、系列化和差异化的趋势。品牌作为一种竞争要素已越来越为人们所重视,扮演着重要的角色。但西部地区民族企业品牌文化建设与发展相对滞后,青海民族企业品牌的发展也刚刚起步,民族品牌文化发掘与定位,品牌经营模式的创新,品牌知名度的提升,品牌文化环境的营造等一系列问题都有待于我们进行深入地研究和探讨。
20 years since the opening-up reform,the brand development has grown fast,the brand has become standardize, valuable,sefializeand differentiate gradually.It has been more and more attached and plays the important role as a kind of competitive factor.While in the West region,the consturction and development are backward relatively.The development of Qinghai national enterprise brand culture is in the initial stage.The series of problems need the study deeply.For example,the exploration and orientation;the creation of brand manage mode;the boost of brand recognition and the building of brand culture environment.
出处
《青海民族研究》
北大核心
2007年第3期104-107,共4页
Qinghai Journal of Ethnology
关键词
企业品牌文化
民族企业
探析
enterprise brand culture
national enterprise
analyze
作者简介
刘海斌（1964-）,男,河北涞水人,青海大学财经学院,副教授,主要从事企业文化、应用经济学研究。
