摘要
随着中国经济的快速发展,尤其是加入WTO后,我国各企业和单位所面临的国际商务谈判越来越多。其中,美国占有重要的分量,与美国谈判者共事的机会也比较多。而中美不同的文化限定了各自商务谈判者的行为、举止和掌控谈判进程的方法手段..中美文化的碰撞,增大了国际商务谈判的不确定性和达成协议的难度,了解文化差异,跨越文化障碍,成为中美国际商务谈判的核心环节.本文认为,了解美国商人的文化背景、做好充分的谈判准备就可以在一定程度上预防这些冲突的激化,谈判策略的恰当运用也可以在一定程度上跨越中美商务谈判中的文化障碍冲突。
Along with the fast development of Chinese economy, especially after joined the WTO, each business enterprise and units in China will face more and more International business negotiations. Among them, the United States plays an important role, so the opportunities that negotiate with American negotiators will be more, But the different cultures between China and America limited action, behavior of each negotiators, and the methods of controlling the negotiation＇s progress. The cultural collision between China and America enlarged the indetermination of the international business negotiation and the difficulty of agreement, so understanding cultural difference and crossing over the cultural obstacle become the core link in international business negotiation between China and America. The author thinks that understanding the cultural background of the American businessman and preparing well can prevent these conflicts from arousing to some extent; making good use of the negotiation strategy can also cross over the cultural obstacle conflict between China and America in negotiating to some extent.
出处
《科技信息》
2007年第3期17-17,49,共2页
Science & Technology Information
关键词
国际商务
商务谈判
文化障碍
文化差异
International business
Business negotiation
Cultural Obstacle
Cultural difference
作者简介
邓妹琍，华东交通大学职业技术学院，物流营销教研室，助教。
