摘要
国际商务谈判是商务活动的重要内容 ,不可避免地要遇到跨文化问题。跨文化问题阻碍着商务谈判的顺利进行。探讨东西文化、国际商务谈判的跨文化差异问题 ,分析中西方谈判决策过程中的文化差异以及谈判风格的不同 ,尤其是了解、宽容多元文化 ,掌握跨文化谈判的对策 。
International business negotiation is a significant substance in business activity and it will encounter some cross-cultural problems.These problems obstruct the business negotiation.This paper deals with East-West culture and cross-cultural problems.It also analyzes the cultural diversities in making strategy, and the differences of personal styles in negotiation.Understanding multiculture and mastering the strategies will help to win in the negotiation.
出处
《商业研究》
北大核心
2004年第24期86-88,共3页
Commercial Research
关键词
商务谈判
跨文化问题
差异
对策
business negotiation
cross-cultural problems
diversities
strategies
